Our webinars
These courses will help you master AI technologies in marketing, rapid analytics methods and strategic PR skills, which will allow you to create a strong and sustainable brand ready for any challenges.
Marketing through Artificial Intelligence: Automation and Personalization
This course is designed for those who want to master advanced marketing methods using artificial intelligence. Participants will learn how to use AI to automate customer interactions, improve targeting, and create personalized offers, which allows you to increase campaign efficiency and reduce costs. Key topics:
Introduction to AI marketing and its capabilities
Automation of marketing processes using AI solutions
Personalization of offers based on data analysis
Using chatbots and voice assistants for customer support
Evaluation of the effectiveness of AI campaigns and adaptation of strategy
Express analytics for making marketing decisions
This course is designed for specialists who want to quickly analyze marketing data and make decisions in a rapidly changing market. Participants will master express analytics tools, learn how to find key indicators and quickly respond to changes in customer needs. Main topics of the course:
Basics of express analytics and selection of key metrics
Using analytics tools for rapid monitoring
Making decisions based on real data
Analysis of customer behavior in real time
Examples of using express analytics in campaigns
Reputation management and strategic PR for brands
This course is for those who want to learn how to manage a company’s reputation and strengthen trust in the brand. Participants will study the methods of strategic PR, master anti-crisis strategies and learn how to manage brand perception in the eyes of the audience. Main topics of the course:
Basics of strategic PR and its importance for business
Building a positive brand image through communications
Review management and working with feedback
Anti-crisis PR planning and effective response tactics
Examples of successful reputation management in difficult situations